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The strategy encompasses an extensive out-of-home advertising presence with the benefit of hostesses offering product testing and installations at airports.
December 23, 2023
By: Lianna Albrizio
Associate Editor
L’Occitane Group Travel Retail has launched the second wave of its “bold and impactful” global OOH brand awareness campaign at international airports for Brazilian-inspired beauty brand Sol de Janeiro. Following the success of its summer 2023 out of home advertising (OOH) media campaign at airports worldwide, the second initiative this December aims to “enthrall” travelers throughout the festive season. It will bring the vibrant spirit of Brazil to key international airports that inclu...
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